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Members of America’s Rockefeller family, one of the world’s wealthiest, are renewing their business interests in China by looking for golf and resort projects that are likely to benefit from the prestige of their illustrious group.

The SixRock group, founded by sixth-generation family members Christian Rockefeller and Sebastian Gumina, along with Steven C. Rockefeller Jr, is banking on the prestigious family name to boost real estate projects across the globe that might find value in the brand.

SixRock will profit from licensing deals for the use of the brand and for providing marketing and design support.

While the branding will mainly use SixRock, the Rockefeller name “might be attached” for certain very exclusive projects, the company said.

China economy facing uneven recovery, three months after lockdown
SixRock is a successor to the Steven Rockefeller Jr Golf Development company (SRGD) which had focused on high-end golf and residential projects in China. Rockefeller Jr is the grandson of former US vice-president Nelson Rockefeller.

Founded in 2011, SRGD had headquarters in Philadelphia and Beijing, and had two projects under development which are currently on hold. The group refused to elaborate about the paused projects.

“SixRock would like to renew its efforts in China after two of its previous projects were put on hold,” said Wayne S. Morrison, SixRock founding member and chief executive officer. “SixRock is ideally positioned as a soft brand for hospitality and residential components and as a service provider for feasibility studies, land planning, golf course design, construction and operations management. We are looking for projects that leverage the family legacy in luxury real estate and resort projects.”

NEW YORK, Dec. 10, 2020 /PRNewswire/ -- The Rockefeller Foundation today announced the formation of a global coalition aimed at providing sustainable energy for one billion people within this decade. Organizations joining this call to action include the African Development Bank, CDC the UK’s development finance institution, European Investment Bank, International Energy Agency, International Renewable Energy Agency (IRENA), United Nations Development Programme (UNDP), U.S. International Development Finance Corporation and U.S. Agency for International Development (USAID).

Today one in ten of the world’s people (800 million) lack access to electricity, including half the population of sub-Saharan Africa. Another 2.8 billion people lack access to electricity that is reliable enough to secure their livelihoods or power modern healthcare facilities and schools. The pandemic has only exacerbated the inequality of global energy access.

“In this era of unprecedented crises—including the coronavirus pandemic—we have a responsibility and remarkable opportunity to harness the power that can lead to a more equitable, safer world,” said Dr. Rajiv J. Shah, President of The Rockefeller Foundation, “Our goal is ambitious yet achievable: to bring reliable and sustainable electricity, powered by renewable technologies, to a billion people by the decade’s end. Our success will empower millions of people to participate in a modern economy, growing economic opportunity for us all.”

As the world begins to focus on vaccine distribution and stimulus to help bring about a rapid end to the devastation of Covid-19, the new coalition is focused on unleashing the full potential of distributed renewable energy systems, including technologies such as mini grids; grid-connected local generation and storage; renewable power solutions for industrial and commercial clusters; and stand-alone commercial appliances. Over the past decade, technological breakthroughs have made these systems more affordable and easier to deploy; harnessing their impact is essential for rapidly providing electricity to power modern economies and critical social services.